William M. Novotny, ISA AM
Personal Property Appraiser
Professionally Conducted Estate Sales
Estate sale Services Include:
- Onsite estate sales
- Informed property pricing
- Advertising
- Merchandizing and organizing
- Arranging cashiers/support personnel
- Security considerations
- Excellent sales skill
The orderly liquidation of the contents of a home by a professional estate sale agent is one of the most effective liquidation alternatives for most people. It is easy for the consignor. Nothing is required of you. Your things look best in your home setting. Everything is sold separately, not in lots as occurs at auction.
Novotny lines up eager buyers and gets results. His years of experience, mailing list and 
advertising skills bring in eager buyers that begin the sale paying a fair asking price. If total liquidation is the objective, then the asking prices are discounted substantially in the concluding hours of the sale, unless the consignor prefers to retain or donate a property and has disclosed that fact. Contact Novotny now to discuss your estate sale needs.
The fee is based on a percent of the final sales receipts, discussed and agreed to prior to beginning service. The agreements are noted in a simple, one-page written contract. Careful communication and proper understanding of objectives is important so that Novotny can properly fulfill your needs.
Sales are negotiated by the agent considering client agreements, special instructions, the available time and the urgency of the client to liquidate.
Experience is the key
- Since 1979 an antique dealer
- Since 1990 and estate sale agent
- Since 1993 an accredited appraiser
- Established mailing list of buyers, collectors and dealers
- Advanced training and experience in antiques and collectibles
- Courteous, calm and professional demeanor
Integrity is the core
- Honest and ethical service
- Fair and knowledgeable pricing
- Comprehensive client oriented approach
Novotny has knowledge and experience regarding most property types and their demand factors. He can negotiate a fair price for both buyers and sellers.
Disclosures: In California there are no state license requirements for estate sale agents. There are no professional estate sale organizations that provide training, testing for proficiency and that establish ethical and performance standards. There are no minimum qualifications or governmental entities that screen qualified applicants. Choose your estate sale agent carefully.
Please note that Novotny sometimes acts as an estate sale agent. When Novortny is contacted to conduct an estate sale he is not acting as an appraiser. He is acting as a broker or agent. The agents role is to price objects for sale, based upon the circumstances that apply to the liquidation; the role of the agent is not to determine value, but to liquidate.
